Client

Brief

In order to continue the campaign to position Lincat as a supplier of quality catering equipment, they asked us, as their advertising and direct marketing agency to promote their Opus 700 range of catering equipment.

We devised a marketing campaign using testimonials from equipment specifiers in major foodservice operations.

Results

The advertising featuring Alan Todd, Catering Development Manager of Punch Taverns PLC, achieved the highest recall ranking (59%) of any ad in June 26's 2008 edition of Caterer and Hotelkeeper; this was higher than 'well known' brands such as Unilever, Typhoo and Heinz