News - Freestyle eye-up another award

Freestyle eye-up another award

Following the launch of the new ‘Optrex Infected Eyes Eye Drops’, the first over-the-counter treatment for acute bacterial conjunctivitis, the Crookes Healthcare team in conjunction with Nottingham agency Freestyle Marketing Communications Ltd has won two prestigious SnapshOTC awards from TNS in the ‘Best Sales Aid for an OTC Brand’ and ‘Best In-Pharmacy Training Programme’ categories.

The items were designed and developed for pharmacists and pharmacy assistants. Included in the sales kit was a wall chart with information and photographs to help them identify various eye conditions and a small information card, which they could use with customers. The convenience of availability from pharmacies enables faster access to effective treatment, helping reduce the period of suffering, and helping prevent the spread of infection.

Tim Phillips, Creative Director of Freestyle said, “Acute bacterial conjunctivitis is a condition that can cause discomfort for many and because it is highly contagious can easily spread to other family members, friends and colleagues. We’re proud to have been part of this initiative which will make it easier for sufferers to get quick and effective treatment without the need for a doctor’s appointment.”