*Ad Placement
Yellow Pages adverts are placed from largest to littlest. Full page advertisements, 3/4 and the like. Flip through your yellow pages and take a quick look at the restaurants section. The first full page ad you see is not randomly placed. This advertiser has had their full page ad the longest. If they were to give up their full page ad and downgrade to a 3/4, they'd be the last 3/4 ad you'd see till a newer advertiser acquired a 3/4 page ad. It's all seniority-based. So if somebody has the top level 3/4 page and upgrades to a full page, they are still last till somebody more recent buys the same type ad.

*Color
Research is conducted each year to work out if a color ad generates more reply than a black and white. Each year, the results are the same. Color ads don't outpull a bw. Color advertisements are also dearer so this is a cost to think about junking from your ad budget.

*Headline
Tell your clients the advantages of buying your products / services right away! There's not too much time so you've got to grab a potential customer's attention. Tell them how long you have been in business, why it is you're different from your rivals and what associations you belong to.

*Open 24-7
Another Yellow Pages benefit is that they are available 24-hours a day. Folk are generally prepared to make a purchase or get additional information when they use the Yellow Pages.

*Research Proved
Studies show 8 out of 10 purchasers made contact with a contractor from an advertisement in the Yellow Pages. Out of that number, 40 percent made a purchase and a further 40 percent claimed they might make a purchase.

*Target Market
One of the unique advantages of Yellow Pages adverts is the power to target an audience in a particular geographical area.

*365 Days a Year
Regardless of how much begging and pleading you do, it will not make a difference. Once your ad goes in the Yellow Pages, it's going to remain that way for a complete year. Proofread! Proofread! Proofread! If you sell "dogs" and your ad asserts you sell "dots" then you will have to wait till next year to mend the inaccuracy.

As is clear, there's more to Yellow Pages advertisements than simply throwing your name, address and telephone number in a box. That's the reason why there are numerous advertising corporations solely dedicated to Yellow Pages advertising.