Events can get publicity for businesses in local and countrywide media, especially when they mark an occasion or milestone. Planning special events is an essential tool of marketing &public relations to generate publicity in papers and mags. Local TV press station like to cover events, especially if it's a gala affair.

It is up to the marketing department or public relations team to invite the Television stations and any media folk that might have an interest in the company. A camera crew and newshounds will show up and record a significant event, which should be viewed by legions of people, and sometimes repeated several times on TV or radio. Let's review the type of milestones that firms can publicize:

*Anniversaries
*Birthdays
*Groundbreakings
*Openings
*Launch of a new division or significant product
*Announcement of a new name

Cross Promotions
In planning an event you are able to add excitement by preparing cross promotions, meaning partnering with charitable affiliations and celebs.

Here is an illustration of a cross promotional event:

To generate publicity for the Intrepid Museum docked in a New York harbor, the museum made a decision to adopt a canine mascot. The public relations team held a "Name the Doggy" contest in collusion with the ASPCA in NY. The event concerned inviting about twenty dogs from the animal shelter on board the ship. Major dignitaries and corporate leaders attended the event together with a class of kids from a college. There were tons of photograph opportunities which caught the thrill of the dogs and children.

One of the local daily papers, a sponsor and partner in the event, said the competition and released a ballot in the paper that permitted the general public to send in their votes for their fave pooch. The event got major publicity in all of the papers and on radio and Television stations. It even appeared in The Times. Post-publicity was natural once the fave dog was chosen and named. The mixed breed terrier / Shepherd pooch was star of the media for roughly a week. The Intrepid Museum & its operators gained visibility and recognition.

There are so very many sorts of events to think about, from parties and feasts to expos, competitions, and parades. Take full advantage of each company and / or organizational anniversary, birthday, and milestone. Get it planned and organized by a pro, get it recorded on video, and publicize it crazily through print, broadcast, and online media.